Seattle & Western WA // Small business audit
Find out where your money's going.
A $300 audit of your books, lead channels, SaaS stack, and operations. You walk out with a prioritized fix list and a dollar value next to each item.
For owner-operators getting nickel-and-dimed by SaaS subscriptions, lead-gen platforms, and payment processors.
If I can't find you 2x what you paid me in attainable savings or revenue, you don't pay. Full refund.
Section 01
Which one is you?
Owner-operators who book an audit usually fall into one of four spots. Each one needs a slightly different version of the same audit.
“I want to grow and don't know what to lean into.”
Jobs are coming in. You're keeping the lights on. You can't tell which channels, services, or customers are carrying the business and which are dead weight.
“I'm not profitable and I want to know why.”
Revenue looks fine, the bank account doesn't. The numbers don't add up and you're tired of guessing where the leak is.
“Things seem fine. I want a second set of eyes.”
You're not in trouble. You just want someone who knows what to look for to tell you whether you're missing something obvious.
“Too much is on me and I know stuff is dropping.”
Calls go unanswered, follow-ups slip, software charges show up that you forgot about. You need someone to take a hard look at where the time and money are going.
Section 02
What I look at
Seven places small shops leak money or miss revenue (SaaS subscriptions, lead-gen platforms, processor fees, and four more). Your audit covers whichever apply to you.
Balance sheet
What you own and what you owe, mapped by lender, rate, and payoff order.
Income statement
Your expense ratios benchmarked against your size and market. Labor, materials, overhead, owner draw: where the leak is, and how much it's costing.
→ On contractor pricingLead channel ROI
Are Angi, HomeAdvisor, Yelp, and Google Ads profitable once labor and rework are real-costed? Most shops are losing money on at least one channel without knowing it.
→ Outgrowing paid leadsSoftware stack
The monthly tax of overlapping subscriptions: CRM, scheduling, invoicing, dispatch, accounting. Two or three usually do the same job.
→ The bundling trapPayment processing
What percent leaves on every transaction across ACH, card, and invoicing, and which jobs are big enough that the wrong rail costs you serious money.
→ Card processing feesOperational basics
Calls, quotes, follow-ups. What's getting dropped? Often the cheapest fix beats any ad spend. (Answering the phone is worth more than a Yelp badge.)
→ Online booking for contractorsOwner economics
At your effective margin and utilization, can you pay yourself? Or is your draw outrunning the business and getting funded by debt?
→ How big shops afford adsReceipts
Recent client work has freed up over $5,000 a month in cash flow.
A mix of cut subscriptions, repriced jobs, redirected ad spend, restructured debt, and tightened operations. See the methodology in a recent case study →
Section 03
Things I already know about your business
Before we even talk. Your audit gets grounded in numbers like these, not generic advice.
- 01
Card processing runs 2.9% + $0.30 across most platforms. ACH varies a lot: Jobber charges 1%, QuickBooks caps it at $10, others fall in between. On a $5K invoice that's a 5x or 14x swing depending on which platform you're using.
- 02
Yelp will sell you $150/mo in profile features (enhanced listing, slideshow, call-to-action button) before they pitch you on ads. The features are mostly cosmetic and don't move your conversion rate.
- 03
QBO Plus runs ~$110/mo. If you're also paying for ServiceTitan, Housecall Pro, or Jobber, you're probably paying two systems to do the same accounting.
- 04
MCAs (Byzfunder, CFGMS, OnDeck, Jobber Capital) typically carry 30–60% effective APRs once factor rates are unwound. Factor-rate quotes are designed to hide this.
- 05
Plaid + a basic bank feed gives you weekly cash visibility for under $20/mo. Cheapest reliable read on cash position you can buy.
* Numbers current as of this writing. Vendor pricing shifts. The audit confirms what applies to your stack.
Section 04
What you walk away with
A short, prioritized list of things to fix, the dollar value next to each one, and the order to do them in. No deck, no 40-page report.
- 01
A one-page snapshot of your financial position (what comes in, what goes out, what's left).
- 02
A prioritized fix list: what to do first, second, third, and what each move is worth in dollars.
- 03
Specific subscriptions, fees, and channels to cancel, renegotiate, or shift.
- 04
A short writeup of any structural issues that won't fix themselves (debt position, pricing, owner draw).
$300+ tax
Starting at
Most audits stay at $300. The scope is naturally bounded: I pull your books, your stack, and your channels, and process what's there. If you need help executing the fix list (ongoing review, follow-on work), that's a different conversation we'll have on the call.
Section 05
How it works
Four steps. Roughly a week from the call to the report — faster if you turn data around quickly.
- 01
Book a 15-min intake call
Quick fit check — for me and for you. I tell you what data I'll need; we confirm I think I can clear the 2x bar.
- 02
Pay the $300
Charged at the end of the call once we both agree to proceed. Refundable per the guarantee.
- 03
You give me access
Plaid for cash visibility, your books (QBO, Jobber, etc.), your SaaS subscriptions, and your payment processor. I send a short checklist after the call.
- 04
You get the report
Three to five days from when you've shared the data. We schedule a follow-up walkthrough call so I can answer questions as you read it.
Section 06
Who's doing the audit
Matt Runchey
I'm Matt. I've spent 10 years building software at venture-backed startups in Seattle and San Francisco. Most of that work was building the data and finance systems companies run on.
I now run Runchey Engineering. Some clients hire me to build websites; some hire me to look at the rest of their business. The audit is for the second group: owner-operators (you and a crew or two, or a couple of staff) getting nickel-and-dimed by SaaS subscriptions, lead-gen platforms, and processor fees, with no time to figure out which to cut and which to keep.
Seattle-based. In-person across Western Washington, remote elsewhere.
Section 07 // Book it
Ready to look at your numbers?
Start with a 15-minute intake call. We'll see if it's a fit, and I'll tell you if I don't think I can clear the 2x bar.
EMAIL: matt@runcheywebsites.com
TEXT: 206-657-6529
Looking for a website instead? See full website builds for contractors →