The Dress Code Test
Every contractor faces this: How do you look “expected” for your trade while maintaining YOUR flair? Every plumber site being identical blue with a wrench icon is boring. But a plumber site in hot pink with Comic Sans is... wrong.
The sweet spot is picking the right outfit: familiar enough to meet expectations, distinctive enough to be yours.
What We Mean by “Outfit”
Think about how you get dressed in the morning. You don't design clothes from scratch. You pick from your wardrobe. Different combinations create different looks:
Pants × Shirts × Hats = Many unique outfits
Same wardrobe, different combinations.
We apply the same principle to websites. We've built a “wardrobe” of layout options, color palettes, and design elements that we know work for trade contractors. When we talk about your business, we're not starting from scratch. We're picking pieces that fit YOU.
Hero layout × About layout × Services layout × Colors = Your unique website
Same building blocks, your combination.
Why This Matters for You
What You Get
- • A website that looks like YOUR business
- • Proven layouts that convert visitors to calls
- • Colors and style that match your specialization
- • Professional design without the custom price tag
What You Avoid
- • Cookie-cutter template that looks like everyone else
- • “SaaS startup” aesthetic that feels wrong for trades
- • Paying designer prices for custom work
- • Starting from a blank page every time
Your Specialization Sets the Look
Two electricians can both be “electricians,” but serve completely different customers. The outfit should match WHO you serve.
Same Trade, Different Outfits
Emergency Focus
Bold colors, urgent messaging, 24/7 prominent
“We're here NOW. Your emergency is our priority.”
Residential Focus
Warm, approachable, friendly colors
“Your neighborhood plumber. Treating your home like our own.”
Commercial/Industrial Focus
Stark, professional, capability-focused
“Built for builders. Commercial-grade service on schedule.”
Energy Efficiency Focus
Greens, earth tones, sustainability messaging
“Save money, save energy. High-efficiency systems that pay for themselves.”
See It In Action
We've built demo sites for different trades to show how the same building blocks create distinct looks. Each uses the same underlying system, but with different “outfits”:
Electrician Demo
Bold amber, left-aligned hero, grid layouts
Plumber Demo
Trustworthy blue, split-image hero, reversed layouts
HVAC Demo
Eco emerald, centered hero, featured services
Roofer Demo
Strong red, split-image hero, featured testimonials
The Bottom Line
Your customers have expectations about how your site should look and feel (trustworthy blue for a plumber, urgent reds for emergency services, refined minimalism for luxury contractors, etc.) and they bounce when something feels off.
We help you meet those expectations with a curated combination of elements that fit YOUR business.
Browse the demos. Find the one that feels closest to you. Then let's talk about making it yours.